It contains such sexist content and that the discriminatory message is conveyed in a very direct way. The Hardees’s advertisement pictured above illustrates an example of a gender stereotypes within the text and image. Stereotypically, gender roles associate women with being in the kitchen and the man being out in the corporate world. This image shows a woman in the kitchen gazing out at her husband in admiration. The husband in this image looks as if he just came home from work in his business suit and is greeted by his daughter. The daughter has on a cute little yellow dress and seems to be thrilled to see her father. Ideally, this is the perfect American family which reflects the American dream. This message is an obvious gender role stereotype as it says because it says that women do not leave the kitchen it is where she belongs and where she completes the task she is required to do to please her husband.
Lista de comentários
It contains such sexist content and that the discriminatory message is conveyed in a very direct way.
The Hardees’s advertisement pictured above illustrates an example of a gender stereotypes within the text and image. Stereotypically, gender roles associate women with being in the kitchen and the man being out in the corporate world. This image shows a woman in the kitchen gazing out at her husband in admiration. The husband in this image looks as if he just came home from work in his business suit and is greeted by his daughter. The daughter has on a cute little yellow dress and seems to be thrilled to see her father. Ideally, this is the perfect American family which reflects the American dream.
This message is an obvious gender role stereotype as it says because it says that women do not leave the kitchen it is where she belongs and where she completes the task she is required to do to please her husband.
Voilà ~