Not enough communication. If management communicates too seldom with employees, issues may not be raised in time and staff feel left out of important decisions. This can cause negative staff attitudes. If management communicates too seldom with customers, this allows them to forget the brand name and gives competitors the edge. Too little communication with other role-plays in the supply chain can damage relationships and cause ineffective operations.

BOTH, S. et al. X-Kit Undergraduate Business Management. Pretoria: Pearson Education South Africa, 2005.

“If management communicates too seldom with customers, this allows them to forget the brand name and gives competitors the edge.”



What does the word edge mean in this context?

Escolha uma opção:

a.
Advantage

b.
Limit

c.
Verge

d.
Brink

e.
Blade