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BLUE JEANS
"Fascinating facts about the invention of the Blue Jeans by Levi Strauss in 1873."
The Gold Rush of 1848 attracted many adventurers to California. One of them was a twenty-year-old named Levi Strauss. Strauss had been a draper, or cloth seller, in New York, and he took a few bolts of cloth to sell on the journey west.
In this manner he earned his way, and by the time he reached California, Levi Strauss had sold everything except a roll of canvas. No one wanted clothes made of canvas!
Or did they? It turned out that "up in the diggings", where the miners worked, pants wore out very quickly. So Strauss made some pairs of canvas trousers to sell to miners. More and more miners were coming to Strauss and asking him for a pair of those canvas trousers. Not entirely happy with canvas, Levi started using a new fabric from Genoa, Italy. The weavers there called the fabric "genes". Strauss changed the name to "jeans" and later he called his pants "Levi's". They were popular with cowboys as well as miners.
Today, called Levi's or blue jeans, they are popular with men, women, and children in many countries of the globe.
(www.ideafinder.com - UNICAMP)
BLUE JEANS
"Fascinating facts about the invention of the Blue Jeans by Levi Strauss in 1873."
The Gold Rush of 1848 attracted many adventurers to California. One of them was a twenty-year-old named Levi Strauss. Strauss had been a draper, or cloth seller, in New York, and he took a few bolts of cloth to sell on the journey west.
In this manner he earned his way, and by the time he reached California, Levi Strauss had sold everything except a roll of canvas. No one wanted clothes made of canvas!
Or did they? It turned out that "up in the diggings", where the miners worked, pants wore out very quickly. So Strauss made some pairs of canvas trousers to sell to miners. More and more miners were coming to Strauss and asking him for a pair of those canvas trousers. Not entirely happy with canvas, Levi started using a new fabric from Genoa, Italy. The weavers there called the fabric "genes". Strauss changed the name to "jeans" and later he called his pants "Levi's". They were popular with cowboys as well as miners.
Today, called Levi's or blue jeans, they are popular with men, women, and children in many countries of the globe.
(www.ideafinder.com - UNICAMP)
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"Fatos fascinantes sobre a invenção do Blue Jeans por Levi Strauss em 1873."
A Corrida do Ouro de 1848 atraiu muitos aventureiros para a Califórnia. Um deles era um jovem de vinte anos chamado Levi Strauss. Strauss tinha sido um vendedor de tecidos, em Nova York, e ele pegou alguns pedaços de tecido para vender na viagem para o oeste.Desta forma, ele ganhou o seu caminho, e quando chegou à Califórnia, Levi Strauss tinha vendido tudo, exceto um rolo de lona. Ninguém queria roupas feitas de tela!
Ou eles fizeram? Descobriu-se que "up in the diggings", onde os mineiros trabalhavam, calças usavam-se muito rapidamente. Assim Strauss fez alguns pares de calças de lona para vender aos mineiros. Mais e mais mineiros estavam chegando a Strauss e pedindo-lhe um par de calças de lona. Não totalmente feliz com a tela, Levi começou a usar um novo tecido de Gênova, na Itália. Os tecelões lá chamaram o tecido de "genes". Strauss mudou o nome para "jeans" e mais tarde ele chamou suas calças "Levi's". Eles eram populares com os vaqueiros, bem como mineiros.
Hoje, chamado Levi's ou jeans, eles são populares entre os homens, mulheres e crianças em muitos países do globo.